If you’re human and alive in the 21st century, your most commonly used productivity tool is probably reading. Why? Because you probably spend more hours reading about how to become more productive and effective in your work than you do applying what you’ve read.
As a society, we’re obsessed with information. We consume 5x the amount of information we did in the 1980s. To satisfy this unrelenting desire for information, people publish 16.2 million blog posts every day.
The problem is that information alone doesn’t lead to transformation. If information doesn’t lead to application, it is, to put it bluntly, a waste of time.
And application is the real challenging part. It’s hard to change your behaviors. It requires planning, focus, and persistence. Yet, most people are too busy reading more information to give application the time it requires.
This is why the productivity tool, information fasting, is necessary. Watch the video below to understand what information fasting is and to hear about our challenge for you:
We are not recommending that you stop consuming information altogether. To become the best version of yourself and see incremental progress month over month and year over year, you need to cycle between periods of information feasting and information fasting. You can learn more about how to manage these two productivity tools here.