The Challenge of Determining What's True is Affecting Your Work & Life

Even as the quantity of information available to us continues to increase, the task of determining what is right, what is mistaken, and what is misleading is becoming harder and harder. And the implications are serious. Your determination of what’s true doesn’t just affect which post you retweet and what articles you skim in your downtime. It determines where and how you work, how you care for yourself and others, whether you pivot your business or stick with your original strategy amid disruption.


Our lives and work consist of looking for information online, determining whether it’s accurate, and then acting on it and/or sharing it with others. Consider the fact that people conduct 63,000 searches on Google every second.


Pause. We’re going to use that last sentence as an example of what we’re talking about.


You may have just read that and thought: “Wow, that’s a lot! Zarvana is right that people are constantly looking for information online.” But before you assume that 63,000 is a lot just because it’s a big number, let’s normalize it (divide it by a common denominator). 63,000 searches per second amount to 5.4 billion searches per day, which is fewer than one search per person per day.


So, maybe people don’t search that often for information online?


But is 63,000 even right?


Where did it come from? It turns out it comes from an article by SEO Tribunal called “63 Fascinating Google Search Statistics,” which cites an article by Search Engine Land. If you look at that article, what you’ll find surprising is that Google hasn’t told us how many searches it conducts each year since 2012, at which point, the number was 1.2 trillion. According to the article, “Google did confirm to Search Engine Land that because it said it handles ‘trillions’ of searches per year worldwide, the figure could be safely assumed to be two trillion or above.”


Wow! So, Google says it conducts trillions of searches every year. SEO Tribunal decides it will use 2 trillion – even though it could be as large as 999 trillion – and that’s how we get 63,000.


What’s the point?

Making sense of information today is very difficult. The above example is about as simple as it gets. And yet, you can see how easy it would have been to draw faulty or, at least, unfounded conclusions from it.


Avoiding these mistakes by applying the skills of critical thinking is what this workshop is about.

Included in the Workshop

In this interactive workshop, you'll learn and practice using skills and tools to better determine whether the information you consume is right. We'll work through a number of examples together. Be ready to think! Here's what you'll learn:

  • Source Verification: How to identify, verify, and evaluate sources
  • Headline Abuses: How to avoid being deceived by headlines
  • Confirmation Bias: How to overcome your desire to confirm what you know
  • Claim Evaluation: A simple way to assess claims made in information
  • Statistics for Readers: What you need to know about stats to evaluate research studies
  • Consistency Ratio: Why inconsistencies reveal logical flaws and how to spot them

The Critical Thinking, Fake News & False Science Workshop is a 1.5-hour training on Wednesday, December 16th from 4-5:30 pm Pacific Time.


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The challenge of making sense of information is not limited to news articles and social media posts on today’s hot topics. The same challenge is found when identifying and applying the findings of science.

Consider the “crisis” happening in some circles of psychology research. New research calls into question decades of research on willpower (here’s an additional rebuke of the original theory). Famous studies, such as the Stanford Prison Experiment, are allegedly debunked.

Your ability to apply critical thinking skills to make sense of the information you consume affects every aspect of your life.




When will this happen?

The Critical Thinking, Fake News & False Science Workshop will take place on Wednesday, December 16th from 4 to 5:30pm Pacific Time.


We’ll likely be running the workshop again in the future. If you’re interested, but can’t attend on this date, send us a note at so we can be sure to let you know when we run the next workshop.


Where will the workshop be held?

The workshop will be conducted via Zoom video-conferencing technology.


Who will be facilitating the Workshop?

Zarvana CEO Matt Plummer will be leading the workshop. Matt wrote the widely read Harvard Business Review article, “A Short Guide to Building Your Team’s Critical Thinking Skills” and developing the corresponding Critical Thinking Roadmap Toolkit, which has been downloaded by almost 5,000 people. He leads training workshops for companies on critical thinking and writes extensively on the topic on Zarvana and Inc.


What if I sign up and then can’t make it on that date?

If you let us know more than 24 hours in advance of the workshop, we’ll refund you. Otherwise, we’ll invite you to attend a future version of the workshop for no additional cost.



If you have any additional questions, send us a note or schedule a short call.